The Fight For Gender Equality Essay - 1628 Words

Today is a day you’ll remember for the rest of your lives. Today is the day you’re welcoming into the world a dark haired, brown eyed bundle of joy sent from God. As the two of you sit there, starring into the eyes of what your world now revolves around, you imagine what this little girls’ bright future will look like. It’s an exciting thought, but also a terrifying one as well. The world we live in is ever changing, always giving us a roller coaster of events to squander through. These high and lows bring about some of the happiest and saddest events in our life. There’s many obstacles that your daughter will eventually be facing in today’s society, but the one that you need to place a heavy emphasis on is the fight for gender equality. We, as a country, need you to raise this precious little girl a â€Å"knower†- a â€Å"knower† that they’ll be times she’s looked at as a sex object instead of the gorgeous young w oman with a master’s degree that works in the office with all men, that gender equality in not only the workplace, but also in inalienable rights, is a battle our country needs to stand up and fight together for, and that feminism is an important topic that needs to be on everyone’s minds because there’s nothing that doesn’t involve women. To begin with, your precious new baby was put on this earth as a girl which bring insurmountable disadvantages all on its own in the world we live in today. Famous writer Adichie states â€Å"We teach girls to shrink themselves, to makeShow MoreRelatedThe Fight For Gender Equality Essay1357 Words   |  6 Pagesfigures, and thereby restricted to gender specific roles that otherwise downplayed the significance of women. In modern times, women and men fought for gender equality, but fighting for gender equality or feminism wasn’t confined to modern times. Furthermore, the fight for gender equality was not confined to the general public; artists, scientists, writers, and poets in some form argued for gender equality. Now, this essay won t focus on every aspect of gender equality by every single influential personRead MoreThe Fight For Gender Equality1392 Words   |  6 Pagesagainst gender inequality and gender stereotypes created by society. To some people, the feminist move ment is a lost cause. Lost is defined as having perished; it s expired, it is no more. Right now, our society is arguing that feminism is lost, perished, or an expired social movement because we simply don t need it; America has reached the pinnacle of gender equality. Sadly, this idea snuck its way into our country s media and minds. I am here to tell you that the fight for gender equality has notRead MoreThe Fight For Gender Equality1282 Words   |  6 PagesThe fight for gender equality in the workplace has been ongoing for fifty years. Women have been looked to as inferior in the workplace in the United States for the better part of a decade. While they have made tremendous strides in getting equalization, ladies are still cheated out of the money that men are receiving for the same career. The gender wage gap is real and it grows over worker’s careers. Though it used to be a gap because of education between the genders, the education gap has beenRead MoreThe Fight For Equality Among Genders1687 Words   |  7 Pages THE FIGHT FOR EQUALITY Dilenny Reyes INR4603.0W59 April 27, 2015 The equality among genders is a debate that has long been fought in the international realm. Although this is time where women and men are more close to being equal than they have ever been, there are still many areas in which equality falls short. Feminism is a theory based on the rising of women in order to be equal with men. It is a theory that best represents the need for equality among the sexesRead MoreWomens Fight for Gender Equality1133 Words   |  5 Pagessuccess they contain now without the help from women. Even though men have the trait of overruling women, women continue to prove that they work diligently in their household and their workforce, and society must treat them as equals. In â€Å"Greater gender equality,† Adema points out that women devote just as much hard work as men do in life. No matter what employment gap women have from men in the workforce, women apply equal or more hours into not just one but two jobs (issue). Adema explains how differentRead MoreFeminism And Women s Rights On The Grounds Of Political, Social, And Economic Equality1686 Words   |  7 Pageswho despise men, or the victimization of women. By definition, feminism is â€Å"the advocacy of women s rights on the grounds of political, social, and economic equality to men.† While that is an accurate description of what feminism is, in a larger context, it is a fight for gender equality. Feminism is a contribution to overall gender equality, and not only limited to women’s rights. The first misconception with feminism is that it consists of women complaining, and that women are always the victimRead MorePublic Opinion on Gender Issues: Human Rights, American Civil Rights, and Feminist Movements1328 Words   |  5 PagesSocial Movements that Significantly Affected Public Opinion on Gender Issues: Human Rights, American Civil Rights, and Feminist Movements The development of social movements in the course of human history has led to unprecedented changes that challenged the not only the status quo, but most importantly, the worldviews of societies as well. Social movements have sprung to create a new world order that defined human societies as they exist today. It is not surprising, then, that social movements likeRead MoreWomen s Role For Women1343 Words   |  6 Pagesweaker sex. Boys are raised up knowing that they are the stronger gender and that there are some tasks, which they can perform well than their female counterparts. The debate about equality for both genders has dominated the media over the years, from the times of feminism (the 1980s) to post feminism (Hokowhitu). In politics, the belief about masculinity is still a major issue that has been discussed over the years. Women fight to receive equal treatment in leadership and representation at theRead MoreGender Inequality By Emma Watson1325 Words   |  6 Pagesovercoming it. Sometimes you ve got to blast through and have faith.†(Emma Watson) Gender inequality is a problem that people face in everyday life, whether it comes in the form of gender stereotypes or a pay difference, it’s something everyone deals with. As a UN Global Goodwill Ambassador, Emma Watson is striving to abolish gender inequality around the world. She is working with the program HeForShe to make gender equality not just a conversation topic, but tangible or substantial. Emma Watson was bornRead MoreEssay Gender Inequality in the Filming Industry668 Words   |  3 Pages Gender diversity in the filming industry has been a long standing problem. It is common knowledge that in the movie industry, the male reigns supreme, whether it be leading character roles or the director. Take Star Trek: Into Darkness, for example. The director, J.J. Abrams, is male. Out of the ten leading speaking roles, only three are female, while the rest of the minor speaking roles are also predominantly male. Let’s take another movie, Pacific Rim, into consideration. The director, Guillermo

The Representation Of The Monster - 1515 Words

Book vs. Movie From time to time popular literature has made it’s way to the bring screen every now and again. Once the mass appeal from the text surfaces, these film industry companies to take them into their own hands, which usually altering the integrity of the text. Once specific example that can be found interesting is the representation of the monster in Frankenstein. In this text the exploration of why director, James Whale, had altered the appearance of the monster not only in the visual aspect, but also the internal knowledge he obtained in the novel, but not in the movie. According to the Oxford English Dictionary one of the definitions of a monster is, â€Å"A person of repulsively unnatural character, or exhibiting such extreme cruelty or wickedness as to appear inhuman; a monstrous example of evil, a vice.† Throughout the course of the novel you read about a doctor who has spent all of his recent time trying to sow up different limbs all to one body in hop es that he can create this artificial human. Once the pieces are all assembled this creature comes alive, thus fulfilling the requirements to make this creature to be a monster. In the tale, the monster is described as, â€Å"His limbs were in proportion, and I had selected his features as beautiful. Beautiful! Great God! His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a moreShow MoreRelatedThe Representation Of The Monster1480 Words   |  6 Pagesintegrity of the text. Once specific example that can be found interesting is the representation of the monster in Frankenstein. In this text the exploration of why director, James Whale, had altered the appearance of the monster not only in the visual aspect, but also the internal knowledge he obtained in the novel, but not in the movie. According to the Oxford English Dictionary one of the definitions of a monster is, â€Å"A person of repulsively unnatural character, or exhibiting such extreme crueltyRead MoreThe True Monsters Of Mary Shelley s Frankenstein961 Words   |  4 PagesThe True Monsters In Mary Shelley’s novel Frankenstein, Victor Frankenstein creates a monster whose appearance brings ineffable terror and destruction into his life. However, the monster’s appearance and actions are not an accurate representation of the monster and are influenced by many outward factors that ultimately trace back to his creator. The monster’s grotesque outward appearance acts as a mirror as it reflects the true inward qualities of Victor as well as shows the flaws and abnormalitiesRead MoreThe Greek Heros Triumph Over Monsters1477 Words   |  6 Pagesrecognized for it. Every Greek myth with a hero in it has a monster or monsters that the hero must face at some point in the myth. â€Å"MONSTERS,†¦, were beings of unnatural proportions or parts, usually regarded with terror, as possessing immense strength and ferocity, which they employed for the injury and annoyance of men. [†¦]†(Bullfinch). The monsters in the Greek myths are antagonists to the heroes and represent evil. An example of a Greek myth monster is, â€Å"†¦ The Stymphalian Birds These monstrous birds hadRead MoreAnalysis Of The Movie The Babadook 861 Words   |  4 Pagesaudience terrified without ever utilizing a single clichà © jump-scare. The audience is constantly in a state of dread and fear along with the protagonist. One of the final scenes in the movie shows the protagonist walking into her basement to feed the monster that she keeps down there. The scene is a unique ending that is not commonly seen in horror films. It revolves around implicit meaning an d the interesting point-of-view editing. Without the implicit meaning of the film and the point-of-view editingRead MoreComparison Between Frankenstein And Mary Shelley s Frankenstein1644 Words   |  7 Pagesand other representations; for example, a scene can be changed, the setting can be different, or an entire new story could be introduced. However, one major difference that tends to happen a lot is the adjustment of characters and their traits. This difference can be seen when comparing the creature in Mary Shelley’s original novel Frankenstein to multiple newer representations. The creature is portrayed differently in almost all illustrations; unfortunately, all modern representations of the creatureRead MoreEssay about A Comparison of Beowulf and Grendel935 Words   |  4 Pagesof an evil monster, Grendel, who has been wreaking havoc and terrorizing the kingdom. Beowulf is glorified for his heroic deeds of ridding the land of a fiendish monster and halting its scourg e of evil while the monster is portrayed as a repugnant creature who deserves to die because of its evil actions. In the epic poem, Beowulf the authors portrays Grendel as a cold-hearted beast who thrives on the pain of others. Many have disagreed with such a simplistic and biased representation of Grendel andRead MoreSymbolism Of Beowulf716 Words   |  3 Pagesthe first monster Beowulf battles snatched up 30 men and it is to be said that beowulf has the strength of 30 men. Beowulf is an epic poem translated by Burton Raffel. In Beowulf there is three battles with three different monsters, Grendel, Grendels mother, and a dragon. The three battles have a symbolic meaning throughout the whole book. The three battles in the epic poem represent more than just two enemies fighting for victory, they are battles between the internal good and monster who embodyRead MoreIs Grendel Truley Evil? Essay1135 Words   |  5 Pagessignifies one of the important messages in the text about hum anity. In Beowulf, Grendel is called a ‘monster’. However, if observed closely, analyzing the meaning behind the story, it is easy to see that Grendel is not a typical monster, in fact, it doesn’t seem like he is a monster at all. There is much evidence within the short period of the text where Grendel is present, which indicates he is not a true monster. In observing the relationship with his mother, his circumstances of his given situation, andRead MoreThe Inacurate Representation of the Cyclops Essay examples1421 Words   |  6 Pagesviewed as rugged human-like monsters with one eye in the middle of their head. Cyclopes are the least favorite of Greek mythological creatures; they are seen as brute, vile, and disgusting creatures with a thirst for blood. Even though Cyclopes are mythological creatures, they make us question our existence because they are so similar to us. They make us question whether we share an ancestral trait or if we will one day turn into them. Cyclopes are gigantic one-eye monsters that live a lawless lifeRead MoreThe Guilt Of The Death Of Others By Mary Shelley1307 Words   |  6 Pagesabsence of â€Å"mother† characters in Shelley’s novels reflects the death of her own mother. According to Kotze, â€Å"the monster is, in all respects, a motherless child, and to fulfil his desire for a mother, he is forced to find a substitute mother-figure. He accomplishes this by attributing the idealised characteristics of the Imaginary mother to a natural object, the moon† (Kotze 56). The monster, a main character in Frankenstein, is motherless much like many of Shelley’s other characters and of Shelley.

Integrated Marketing Mix of Coca Cola †MyAssignmenthelp.com

Question: Discuss about the Integrated Marketing Mix of Coca Cola. Answer: Introduction: A successful marketing of a new product requires a targeted market strategy where the main goal will be to build a strong customer base and to generate revenue. It is important to identify the targeted market and analyzing the customer base who will purchase the products. By identifying the target market, it becomes easier to highlight the features and benefits of the product management. The companies use different value proposition statement which will benefit and increase the sales of the company as well as maintain an economic moat. The company promises the customers through this value proposition statement (Tedlow 2014). Marketing mix strategies are used by the company for the promotion of brand or product in the market. This will highlight the marketing mix strategies of diet coke. Diet Coke is a sugar free drink which was introduced by Coca Cola. Diet Coke do not use the modified formula of Coca Cola but entirely a different receipe. Diet coke is sweetened by aspartame,a n arti ficial sweetener and thus sweetener is available in United States to save money. It will make an in-depth analysis of the 4Ps of marketing mix. Further, value proposition and the targeted market of Coca Coals Diet Coke will be discussed in details in this paper (Aaron and Siegel 2017). Market Segmentation refers to the process of dividing the market management of potential customers into different segments or group depending on different characteristics. The vital and the most important element of market segmentation theory is that the company will spend money on that customer group who are willing to buy the product. This segmentation may be positive or negative. Coca Cola in its first stage will establish the market and identify the targeted customers. This can be done through market surveys. Certain economic and demographic factors must also be taken into consideration for conducting market surveys. Coca Cola must also map the entire market. Retail, wholesale and logistic costs are the most important parameters which must be taken into consideration in this aspect (Ferrell and Hartline 2014). Variable Marked Breakdowns 1. Geographical Region Queensland (Far North South), New South Whales (north coast western), Lakes District- Victoria City Size 5000 to 2,000,000 over Density Climate Sub-urban, Urban, Rural Western, eastern sea board, northern southern(sales increase in Summer) Variable Marked Breakdowns 2. Demographic Age Ranging from 15 to 25 till age of 40 or more Sex It is an unisex product Size of the family 5 and more Lifecycle All generations Income Variant targeted income levels Occupation All possible professionals of the society Education Colleges and Schools Religion Available for all Nationality Australian, Japanese, New Zealand, British and more Variable Marked Breakdowns 3. Psychographic Socioeconomic Various social classes Status Integration of valuables like education Attitudes, values and lifestyle groups Social awareness and achievements in society Personality Any pleasant and authoritarian in the society Variable Marked Breakdowns 4. Behavioral Purchase occasion Famous for both regular and customized occasions Sought for Benefits Standardized service and revenue gain Status for Users Any existing and potential users Rates of Users Regular or heavy users Readiness level Anyone interested to purchase Reaction to the Product Enthusiastic and supportive customers A well defined and proper target market is the first and the vital element of marketing strategy. In target marketing, the business decides to direct its marketing effort within a particular serviceable area to a particular group of customers (Reed 2014). Similarly, Coca Cola has also targeted a particular segment of customers for diet coke. Women of young and middle age who are trying to lose their weight are the main target segments of these product. Moreover, the company has also targeted the working people as its advertisement emphasizes on taking a break from the working days and also helps people to cope up with the hectic lifestyle. Thus, it can be said that Coca Colas Diet Coke targets the health conscious people who are sociable, lively, and independent and fun loving (Hutt and Speh 2013). Positioning is a vital area for each business organization as transparent and advantageous position in the consumers mind will lead the business towards success. As mentioned by Blankson and Dai (2017), target market analysis is an effective tool for the business industries to understand their current market position. Coca Colas Diet Coke will expand in different countries and the women are the main targeted group. Advertisement of Diet Coke is an useful aspect to make a good position in the customers mind as ways of product advertising attract the consumers towards the product (Li and Lopez 2015). According to Kanwal, Samalia and Singh (2017), selection of right distribution channel is another crucial aspect through which an organization gets valuable position in the competitive market. On the other hand, positioning can be gained through the pricing strategy. On the other hand, positioning can also be gained through the pricing strategy. Coca Cola is offering Diet Coke at an afford able price. The business strategy of Coca Cola will help to achieve a good position in the market (Armstrong et al. 2015). Value proposition allows the company to convince the customers for a particular product or service. It is a promise of the value that is to be delivered by the company for business expansion. Coca Cola needs to attract the customers by introducing its new sugar free product which will be widely preferred by the health conscious customers. It will also help the customers in reducing their problem because there are no such products of other companies which is sugar free. Value proposition canvas model focuses on the benefits, features and experiences of the product. Thus, by following this, Coca Cola will be able to design their new product i.e. Diet Coke based on the needs of the customers. In order to create an effective value proposition, it is necessary to understand what value proposition is (Foster et al.2014). Moreover, a strong and effective value proposition model is also important for online marketing strategy because this strategy is important for increasing the customer bas e of the company. The important value proposition that Coca Cola is delivering its customers is very specific. A successful value proposition has three important characteristics and it clearly outlines the benefits consumers will get after purchasing the product, a clear statement which will differentiate the product from its rival or competitive product and customers conviction that the product will solve their problem (McDarby et al. 2016). Coca Cola is such a brand which clearly states its values such as integrity, leadership, diversity, passion, collaboration and quality. The diet coke which was introduced by Coca Cola targets the health conscious women customers who expect better and healthy life. Coca Coals internal competitor, Coke Zero is creating competition with Diet Coke. There is a similarity between the two brands because they have appealed to the customers with changing lifestyle. They have also focused on the natural ingredient and have helped the health conscious cus tomers (Davis et al. 2016). With the introduction of Diet Coke, Coca Cola has increased its sales volume and it has also helped in improving the brand value of the company. The product is sweetened by artificial sweetener aspartame and it had a different and unique formula for manufacturing. The recipe which the company used for Diet Coke was different from other Coca Cola brand. The calorie content of Diet Coke in a can of 330 ml was only 1.3 kilocalories. Diet Coke which contained no caffeine was launched by the company in 1983 and it contained no caffeine or sugar content. The company has launched Diet Coke with Splenda in 2005 which had 2.83 mg of caffeine content. It also contained Splenda Sweetner (Grewal et al. 2015). Another product i.e. Diet Coke with Citrus Zest was launched in 2007 and it is available in Bosnia and United Kingdom. Diet Coke Lime was released by the company in 2004 and it is available in Ireland, United States, Canada and United Kingdom. Another product i.e. Diet Coke Cherry was launc hed in 1986 and it is widely available in United States and United Kingdom in different tastes and flavors of cherries (Pride et al. 2015). In 2011. Diet Coke has surpassed Pepsi in its sales for the first time and thus it has become the second most preferred soda Coca cola. Finally, Coca Cola has introduced Diet Coke and it is a sparkling beverage which is available in a great flavor without any calorie or sugar content. In 2013, Coca cola has swapped its logo in United Kingdom with Coke Zero and Diet Coke cans and thus organized a summer long Share a coke campaign. Diet Coke is an energetic drink with good taste. It is available in different sizes and is widely demanders by the customers. Diet Coke is available in two variants, one with vitamin B3, B12 and vitamin C. The other variants contain antioxidants with Vitamin C and green tea. The 350 ml bottle of Coca Cola will contain 52.5% of the daily recommended allowance of the vitamins and thus it will help to maintain a healthy im mune system. Moreover, Diet Coke also offers consumers to enjoy their favourite Diet Coke while doing their regular work (De Mooij 2013). Place plays an important role in the success and failure of a particular business. Diet Coke has created a niche market of its own. The product was first launched in United States in six markets. Diet Coke is one of the most successful brand of its parent company and its products are available in India, United States, new Zealand, Bosnia, Isreal, Austria and in many other countries. It has a proper distribution network that helps to market its product competently and easily. Coca Cola uses intensive distribution policy such that its products are easily available in different grocery stores, departmental stores and supermarkets. Moreover, it is also important that the company to make sure that its products is within the reach of every customer. Diet Coke also has a strong distribution channel. This product of Coca Cola is within the reach of the customers and it can be purchased easily from any stores (Bejou 2014). A perfect pricing policy is necessary and important for the success of any brand. It is also important for generation of revenue and profitability of the company. Diet Coke has used different pricing strategies for its brand. The price skimming policy of diet coke was used in beginning when the product was introduced. Later on Diet Coke has switched to competitive pricing strategy because there were many similar products which were launched by its rival company. Coca Cola also uses discount pricing strategy to increase the sales volume. This has helped the company in maintaining its customer base and also increasing the profitability of the company. The price of Diet Coke is similar and suitable compared to the products of its competitors (Boelsen-Robinson et al. 2015) Diet Coke requires good promotional activities to be preferred by the customers. Coca Colas Diet Coke has targeted the health conscious customers. Moreover, it has also targeted the diabetic customers. The women of young and middle age are the main target groups of the company. The no sugar content of Diet Coke is a boon and thus it has helped the company to attain success and improve its profitability (Keegan and Green 2015). Coca Cola has also followed aggressive promotional policy that has helped in expanding the market and thus increasing awareness and viability among the customers. Diet coke also invited different customers to Get a taste of the good life. Campaign. This television commercial took place in UK. Diet Coke has tried to project its product as a healthy choice to its customers. Advertisements were given on radio, magazine and television, newspaper and billboards to cover the maximum areas. As part of the promotional activities different concert and movie tickets were also provided. The customers were also provided with attractive discounts (Davis et al. 2016). Thus, it can be said that Diet Coke has considered the demand of the customers and it is widely accepted by them. Coca Cola as focused on the strength as well as it has tried to eliminate the weakness of the other products to fulfill the demands of the customers. The targeted customers of Diet Coke are the individuals with high income. Moreover, Coca cola has focused on place because this marketing channel will help in improving the distribution channel. This in turn will also improve the profitability of the company. The company has created such a product so that it can benefit the health conscious customers. It is important for Coca Cola to implement the marketing concepts successfully so that they can fulfill the needs and wants of the customers. The company has used different promotional strategies to attract the customers References Aaron, D.G. and Siegel, M.B., 2017. Sponsorship of national health organizations by two major soda companies.American journal of preventive medicine,52(1), pp.20-30. Armstrong G, Adam S, Denize S, Kotler P, 2015, Principles of Marketing, 6th edn, Pearson, Australia Bejou, D 2014, Capturing customer equity: Moving from products to customers, Taylor and Francis, Hoboken. (eBook) Boelsen-Robinson, T., Backholer, K. and Peeters, A., 2015. Digital marketing of unhealthy foods to Australian children and adolescents.Health promotion international,31(3), pp.523-533. Davis, E.L., Wojtanowski, A.C., Weiss, S., Foster, G.D., Karpyn, A. and Glanz, K., 2016. Employee and Customer Reactions to a Healthy In-Store Marketing Intervention in Supermarkets.Journal of Food Research,5(1), p.107. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Ferrell, OC and Hartline, MD 2014, Marketing strategy, South Western Cengage Learning, Mason OH. Foster, G.D., Karpyn, A., Wojtanowski, A.C., Davis, E., Weiss, S., Brensinger, C., Tierney, A., Guo, W., Brown, J., Spross, C. and Leuchten, D., 2014. Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial.The American journal of clinical nutrition,99(6), pp.1359-1368. Grewal, D, Levy, M, Mathews, S, Harrigan, P and Bucic, T 2015, Marketing, McGraw-Hill Education, North Ryde NSW. Hansen, J.T., 2016. Constructing a Product Brand Identity: The Case of Coca-Cola. Hutt, MD and Speh, TW 2013, Business marketing management: B2B, Cengage Learning, Mason Ohio South-Western. Li, X. and Lopez, R.A., 2015. Do Brand Advertising Spillovers Matter?.Agribusiness,31(2), pp.229-242. McDarby, F., O'hora, D., O'shea, D. and Byrne, M., 2016. Taking the sweetness out of the Share a Cokemarketing campaign: the influence of personalized labelling on elementary school children's bottled drink choices.Pediatric obesity. Pride, WM, Ferrell, OC, Lukas, BA, Schembri, S Niininen, O 2015, Marketing principles, Cengage Learning, South Melbourne VIC. Reed, PW, 2014, Strategic marketing: decision making and planning, Cengage Learning, South Melbourne, Victoria. Tedlow, R.S., 2014. 2 The fourth phase of marketing.The Rise and Fall of Mass Marketing (RLE Marketing),25, p.8. Keegan, WJ and Green, MC., 2015. Global marketing, Pearson, Boston.