Symbols in Fahrenheit 451 Essay Example

Images in Fahrenheit 451 Paper As spoken by Socrates â€Å"The mystery of progress is to concentrate the entirety of your vitality, not on battling the old, however on building the new†. Concentrating on change and placing all your vitality in changing what's up is the thing that Ray Bradbury is communicating in the novel Fahrenheit 451. This tale is around one man named Guy Montag is determined to a way by various individuals to change society and make it another first light of mankind. Bradbury declares three primary images. The Phoenix, which encapsulates resurrection of humankind and the idea of history, mirrors which speak to seeing oneself and understanding what has occurred, the last image blood exemplifies someones natural self. Front and center, the Phoenix epitomizes the capacity for humanity to see one’s error and fix the misstep and learn not to do it once more. For instance in the novel Fahrenheit 451 Granger states â€Å"We know all the damn senseless things we’ve accomplished for a large number of years, and as long we know thatsomeday we’ll quit making goddamn memorial service fires and hopping in them†(156). Granger makes an immediate correlation with people and the Phoenix. The two of them decimate themselves in a cover of fire, however both beginning again in the remains. On the off chance that the individuals in the general public kept the books which safeguard the past and permit individuals to gain proficiency with the exercises of earlier disasters. Granger trusted that humankind will recollect the enduring brought about by decimation, and will abstain from annihilating itself later on. Granger obviously statesâ€Å"We’re recollecting . . . Also, sometime we ’ll recall so much that we’ll construct the greatest g______ steam-scoop in history and burrow the greatest grave ever and push war in and spread it up†(157). He is stating, pose yourself one inquiry what we’re doing and you can say â€Å"We’re remembering†(157). Granger is stating when someone recalls then that will be the beginning of fixing our missteps, however we don’t fix them since we don’t look ourselves in the mirror and attempt to fix it. We will compose a custom paper test on Symbols in Fahrenheit 451 explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Symbols in Fahrenheit 451 explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Symbols in Fahrenheit 451 explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The

Judicial Process of the Supreme Court Essay -- American Government, Su

Nature’s Judicial Process in the Supreme Court comprises of dynamic; in light of the locale of the Supreme Court. Despite the fact that the Supreme Court has the capacity to choose every single expanded case; it likewise has the ability to climb under the Constitution, which permits the Supreme Court its purview in the Judicial Branch of government. The Judicial Process decipher the laws that are built up in the Supreme Court; in this manner, permitting the Court to practice its capacity by moving its framework under the Constitutional laws of the United States. All through the Supreme Court, numerous cases have been dismissed and are removed of, yet the Supreme Court affirms just certain cases. In this way, the Supreme Court accommodates the issue of that particular case, which is then acquired and composed by the Chief Justice of the Court as the last end. Cases that are dubious outcome in extraordinary impact in the Supreme Court. For example, Brown versus Leading body of E ducation of Topeka in 1954 was one of the most questionable cases that the Supreme Court needed to determine; it damaged the Equal Protection provision of the fourteenth Amendment. The case that disregarded an individual right was the situation of Gideon versus Wainwright in 1963, which disregarded the Sixth Amendment in a criminal case for the litigant. The instance of Miranda versus Arizona in 1966 is another disputable case that the Supreme Court needed to base its judgment so as to have the people rights read to them because of the infringement of the Fifth Amendment. Cases that are dubious have set numerous worries all through the legal procedure of the Supreme Court; in this manner, the advancement of the individuals in the Judicial Branch was perceived to acknowledge how far the Court has progressed and how unrivaled in power the ... ...s viewed as infringements to the Amendment and the Constitution. When Miranda was not recounted his entitlement to quiet when asked by an official, started the questionable case that indicted him for abusing the Constitution despite the fact that the privileges of Miranda was never perused to him. In spite of the reality of his privileges, Miranda’s case is an issue that the Supreme Court has not confronted at this point. Be that as it may, the case is dubious since one’s right isn't educated, so in the Warren Court the attestation of a criminal was to have his privileges read regardless of being a crook. On the off chance that the acquisition of any things that are apparent will be seized illicitly since the privilege has not been tended to, so the proof isn't legitimate for the official to get. During the hour of the case, the choice was thought to cause more than contention, yet permitting crooks to walk out of jail.

Should Sports Be Given Second Place in High School

Should Sports Be Given Second Place in High School? The wonderful thing about mankind is that no two human beings in this world are totally identical. Even identical twins have their own individual traits that make them unique people. Therefore, everyone is different from all the others and possesses gifts and talents that are unique. Some people might be academically gifted. Some might be talented in sports and other physical activities. Others might be good at arts. Thus, it is difficult to typecast people into a single mould. One of the problems with education is that academic scores alone judge the individual’s worth. The higher marks they get at their school exams, the more valuable and intelligent they are assumed to be. They get better jobs, higher pays and more benefits just on account of their higher academic scores. This kind of grading system can be negatively biased towards students who are highly talented in other areas apart from academics. Some students might be excellent in sports, but not so bright in their academic lessons. This type of grading system that gives preference to academics more than other extra curricular activities would seriously affect them. Phasing out sports classes and giving more time for academic lessons is also a negative trend, which can affect students who are talented in sports. By reducing the time devoted to sports activities, schools would be depriving them of the opportunity to shine in their specific area of excellence. Just as it would be unfair to judge academic types on their ability to run a hundred meter dash, it would be quite unfair to judge sportsmen on their ability to perform well academically.

The Fight For Gender Equality Essay - 1628 Words

Today is a day you’ll remember for the rest of your lives. Today is the day you’re welcoming into the world a dark haired, brown eyed bundle of joy sent from God. As the two of you sit there, starring into the eyes of what your world now revolves around, you imagine what this little girls’ bright future will look like. It’s an exciting thought, but also a terrifying one as well. The world we live in is ever changing, always giving us a roller coaster of events to squander through. These high and lows bring about some of the happiest and saddest events in our life. There’s many obstacles that your daughter will eventually be facing in today’s society, but the one that you need to place a heavy emphasis on is the fight for gender equality. We, as a country, need you to raise this precious little girl a â€Å"knower†- a â€Å"knower† that they’ll be times she’s looked at as a sex object instead of the gorgeous young w oman with a master’s degree that works in the office with all men, that gender equality in not only the workplace, but also in inalienable rights, is a battle our country needs to stand up and fight together for, and that feminism is an important topic that needs to be on everyone’s minds because there’s nothing that doesn’t involve women. To begin with, your precious new baby was put on this earth as a girl which bring insurmountable disadvantages all on its own in the world we live in today. Famous writer Adichie states â€Å"We teach girls to shrink themselves, to makeShow MoreRelatedThe Fight For Gender Equality Essay1357 Words   |  6 Pagesfigures, and thereby restricted to gender specific roles that otherwise downplayed the significance of women. In modern times, women and men fought for gender equality, but fighting for gender equality or feminism wasn’t confined to modern times. Furthermore, the fight for gender equality was not confined to the general public; artists, scientists, writers, and poets in some form argued for gender equality. Now, this essay won t focus on every aspect of gender equality by every single influential personRead MoreThe Fight For Gender Equality1392 Words   |  6 Pagesagainst gender inequality and gender stereotypes created by society. To some people, the feminist move ment is a lost cause. Lost is defined as having perished; it s expired, it is no more. Right now, our society is arguing that feminism is lost, perished, or an expired social movement because we simply don t need it; America has reached the pinnacle of gender equality. Sadly, this idea snuck its way into our country s media and minds. I am here to tell you that the fight for gender equality has notRead MoreThe Fight For Gender Equality1282 Words   |  6 PagesThe fight for gender equality in the workplace has been ongoing for fifty years. Women have been looked to as inferior in the workplace in the United States for the better part of a decade. While they have made tremendous strides in getting equalization, ladies are still cheated out of the money that men are receiving for the same career. The gender wage gap is real and it grows over worker’s careers. Though it used to be a gap because of education between the genders, the education gap has beenRead MoreThe Fight For Equality Among Genders1687 Words   |  7 Pages THE FIGHT FOR EQUALITY Dilenny Reyes INR4603.0W59 April 27, 2015 The equality among genders is a debate that has long been fought in the international realm. Although this is time where women and men are more close to being equal than they have ever been, there are still many areas in which equality falls short. Feminism is a theory based on the rising of women in order to be equal with men. It is a theory that best represents the need for equality among the sexesRead MoreWomens Fight for Gender Equality1133 Words   |  5 Pagessuccess they contain now without the help from women. Even though men have the trait of overruling women, women continue to prove that they work diligently in their household and their workforce, and society must treat them as equals. In â€Å"Greater gender equality,† Adema points out that women devote just as much hard work as men do in life. No matter what employment gap women have from men in the workforce, women apply equal or more hours into not just one but two jobs (issue). Adema explains how differentRead MoreFeminism And Women s Rights On The Grounds Of Political, Social, And Economic Equality1686 Words   |  7 Pageswho despise men, or the victimization of women. By definition, feminism is â€Å"the advocacy of women s rights on the grounds of political, social, and economic equality to men.† While that is an accurate description of what feminism is, in a larger context, it is a fight for gender equality. Feminism is a contribution to overall gender equality, and not only limited to women’s rights. The first misconception with feminism is that it consists of women complaining, and that women are always the victimRead MorePublic Opinion on Gender Issues: Human Rights, American Civil Rights, and Feminist Movements1328 Words   |  5 PagesSocial Movements that Significantly Affected Public Opinion on Gender Issues: Human Rights, American Civil Rights, and Feminist Movements The development of social movements in the course of human history has led to unprecedented changes that challenged the not only the status quo, but most importantly, the worldviews of societies as well. Social movements have sprung to create a new world order that defined human societies as they exist today. It is not surprising, then, that social movements likeRead MoreWomen s Role For Women1343 Words   |  6 Pagesweaker sex. Boys are raised up knowing that they are the stronger gender and that there are some tasks, which they can perform well than their female counterparts. The debate about equality for both genders has dominated the media over the years, from the times of feminism (the 1980s) to post feminism (Hokowhitu). In politics, the belief about masculinity is still a major issue that has been discussed over the years. Women fight to receive equal treatment in leadership and representation at theRead MoreGender Inequality By Emma Watson1325 Words   |  6 Pagesovercoming it. Sometimes you ve got to blast through and have faith.†(Emma Watson) Gender inequality is a problem that people face in everyday life, whether it comes in the form of gender stereotypes or a pay difference, it’s something everyone deals with. As a UN Global Goodwill Ambassador, Emma Watson is striving to abolish gender inequality around the world. She is working with the program HeForShe to make gender equality not just a conversation topic, but tangible or substantial. Emma Watson was bornRead MoreEssay Gender Inequality in the Filming Industry668 Words   |  3 Pages Gender diversity in the filming industry has been a long standing problem. It is common knowledge that in the movie industry, the male reigns supreme, whether it be leading character roles or the director. Take Star Trek: Into Darkness, for example. The director, J.J. Abrams, is male. Out of the ten leading speaking roles, only three are female, while the rest of the minor speaking roles are also predominantly male. Let’s take another movie, Pacific Rim, into consideration. The director, Guillermo

The Representation Of The Monster - 1515 Words

Book vs. Movie From time to time popular literature has made it’s way to the bring screen every now and again. Once the mass appeal from the text surfaces, these film industry companies to take them into their own hands, which usually altering the integrity of the text. Once specific example that can be found interesting is the representation of the monster in Frankenstein. In this text the exploration of why director, James Whale, had altered the appearance of the monster not only in the visual aspect, but also the internal knowledge he obtained in the novel, but not in the movie. According to the Oxford English Dictionary one of the definitions of a monster is, â€Å"A person of repulsively unnatural character, or exhibiting such extreme cruelty or wickedness as to appear inhuman; a monstrous example of evil, a vice.† Throughout the course of the novel you read about a doctor who has spent all of his recent time trying to sow up different limbs all to one body in hop es that he can create this artificial human. Once the pieces are all assembled this creature comes alive, thus fulfilling the requirements to make this creature to be a monster. In the tale, the monster is described as, â€Å"His limbs were in proportion, and I had selected his features as beautiful. Beautiful! Great God! His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a moreShow MoreRelatedThe Representation Of The Monster1480 Words   |  6 Pagesintegrity of the text. Once specific example that can be found interesting is the representation of the monster in Frankenstein. In this text the exploration of why director, James Whale, had altered the appearance of the monster not only in the visual aspect, but also the internal knowledge he obtained in the novel, but not in the movie. According to the Oxford English Dictionary one of the definitions of a monster is, â€Å"A person of repulsively unnatural character, or exhibiting such extreme crueltyRead MoreThe True Monsters Of Mary Shelley s Frankenstein961 Words   |  4 PagesThe True Monsters In Mary Shelley’s novel Frankenstein, Victor Frankenstein creates a monster whose appearance brings ineffable terror and destruction into his life. However, the monster’s appearance and actions are not an accurate representation of the monster and are influenced by many outward factors that ultimately trace back to his creator. The monster’s grotesque outward appearance acts as a mirror as it reflects the true inward qualities of Victor as well as shows the flaws and abnormalitiesRead MoreThe Greek Heros Triumph Over Monsters1477 Words   |  6 Pagesrecognized for it. Every Greek myth with a hero in it has a monster or monsters that the hero must face at some point in the myth. â€Å"MONSTERS,†¦, were beings of unnatural proportions or parts, usually regarded with terror, as possessing immense strength and ferocity, which they employed for the injury and annoyance of men. [†¦]†(Bullfinch). The monsters in the Greek myths are antagonists to the heroes and represent evil. An example of a Greek myth monster is, â€Å"†¦ The Stymphalian Birds These monstrous birds hadRead MoreAnalysis Of The Movie The Babadook 861 Words   |  4 Pagesaudience terrified without ever utilizing a single clichà © jump-scare. The audience is constantly in a state of dread and fear along with the protagonist. One of the final scenes in the movie shows the protagonist walking into her basement to feed the monster that she keeps down there. The scene is a unique ending that is not commonly seen in horror films. It revolves around implicit meaning an d the interesting point-of-view editing. Without the implicit meaning of the film and the point-of-view editingRead MoreComparison Between Frankenstein And Mary Shelley s Frankenstein1644 Words   |  7 Pagesand other representations; for example, a scene can be changed, the setting can be different, or an entire new story could be introduced. However, one major difference that tends to happen a lot is the adjustment of characters and their traits. This difference can be seen when comparing the creature in Mary Shelley’s original novel Frankenstein to multiple newer representations. The creature is portrayed differently in almost all illustrations; unfortunately, all modern representations of the creatureRead MoreEssay about A Comparison of Beowulf and Grendel935 Words   |  4 Pagesof an evil monster, Grendel, who has been wreaking havoc and terrorizing the kingdom. Beowulf is glorified for his heroic deeds of ridding the land of a fiendish monster and halting its scourg e of evil while the monster is portrayed as a repugnant creature who deserves to die because of its evil actions. In the epic poem, Beowulf the authors portrays Grendel as a cold-hearted beast who thrives on the pain of others. Many have disagreed with such a simplistic and biased representation of Grendel andRead MoreSymbolism Of Beowulf716 Words   |  3 Pagesthe first monster Beowulf battles snatched up 30 men and it is to be said that beowulf has the strength of 30 men. Beowulf is an epic poem translated by Burton Raffel. In Beowulf there is three battles with three different monsters, Grendel, Grendels mother, and a dragon. The three battles have a symbolic meaning throughout the whole book. The three battles in the epic poem represent more than just two enemies fighting for victory, they are battles between the internal good and monster who embodyRead MoreIs Grendel Truley Evil? Essay1135 Words   |  5 Pagessignifies one of the important messages in the text about hum anity. In Beowulf, Grendel is called a ‘monster’. However, if observed closely, analyzing the meaning behind the story, it is easy to see that Grendel is not a typical monster, in fact, it doesn’t seem like he is a monster at all. There is much evidence within the short period of the text where Grendel is present, which indicates he is not a true monster. In observing the relationship with his mother, his circumstances of his given situation, andRead MoreThe Inacurate Representation of the Cyclops Essay examples1421 Words   |  6 Pagesviewed as rugged human-like monsters with one eye in the middle of their head. Cyclopes are the least favorite of Greek mythological creatures; they are seen as brute, vile, and disgusting creatures with a thirst for blood. Even though Cyclopes are mythological creatures, they make us question our existence because they are so similar to us. They make us question whether we share an ancestral trait or if we will one day turn into them. Cyclopes are gigantic one-eye monsters that live a lawless lifeRead MoreThe Guilt Of The Death Of Others By Mary Shelley1307 Words   |  6 Pagesabsence of â€Å"mother† characters in Shelley’s novels reflects the death of her own mother. According to Kotze, â€Å"the monster is, in all respects, a motherless child, and to fulfil his desire for a mother, he is forced to find a substitute mother-figure. He accomplishes this by attributing the idealised characteristics of the Imaginary mother to a natural object, the moon† (Kotze 56). The monster, a main character in Frankenstein, is motherless much like many of Shelley’s other characters and of Shelley.

Integrated Marketing Mix of Coca Cola †MyAssignmenthelp.com

Question: Discuss about the Integrated Marketing Mix of Coca Cola. Answer: Introduction: A successful marketing of a new product requires a targeted market strategy where the main goal will be to build a strong customer base and to generate revenue. It is important to identify the targeted market and analyzing the customer base who will purchase the products. By identifying the target market, it becomes easier to highlight the features and benefits of the product management. The companies use different value proposition statement which will benefit and increase the sales of the company as well as maintain an economic moat. The company promises the customers through this value proposition statement (Tedlow 2014). Marketing mix strategies are used by the company for the promotion of brand or product in the market. This will highlight the marketing mix strategies of diet coke. Diet Coke is a sugar free drink which was introduced by Coca Cola. Diet Coke do not use the modified formula of Coca Cola but entirely a different receipe. Diet coke is sweetened by aspartame,a n arti ficial sweetener and thus sweetener is available in United States to save money. It will make an in-depth analysis of the 4Ps of marketing mix. Further, value proposition and the targeted market of Coca Coals Diet Coke will be discussed in details in this paper (Aaron and Siegel 2017). Market Segmentation refers to the process of dividing the market management of potential customers into different segments or group depending on different characteristics. The vital and the most important element of market segmentation theory is that the company will spend money on that customer group who are willing to buy the product. This segmentation may be positive or negative. Coca Cola in its first stage will establish the market and identify the targeted customers. This can be done through market surveys. Certain economic and demographic factors must also be taken into consideration for conducting market surveys. Coca Cola must also map the entire market. Retail, wholesale and logistic costs are the most important parameters which must be taken into consideration in this aspect (Ferrell and Hartline 2014). Variable Marked Breakdowns 1. Geographical Region Queensland (Far North South), New South Whales (north coast western), Lakes District- Victoria City Size 5000 to 2,000,000 over Density Climate Sub-urban, Urban, Rural Western, eastern sea board, northern southern(sales increase in Summer) Variable Marked Breakdowns 2. Demographic Age Ranging from 15 to 25 till age of 40 or more Sex It is an unisex product Size of the family 5 and more Lifecycle All generations Income Variant targeted income levels Occupation All possible professionals of the society Education Colleges and Schools Religion Available for all Nationality Australian, Japanese, New Zealand, British and more Variable Marked Breakdowns 3. Psychographic Socioeconomic Various social classes Status Integration of valuables like education Attitudes, values and lifestyle groups Social awareness and achievements in society Personality Any pleasant and authoritarian in the society Variable Marked Breakdowns 4. Behavioral Purchase occasion Famous for both regular and customized occasions Sought for Benefits Standardized service and revenue gain Status for Users Any existing and potential users Rates of Users Regular or heavy users Readiness level Anyone interested to purchase Reaction to the Product Enthusiastic and supportive customers A well defined and proper target market is the first and the vital element of marketing strategy. In target marketing, the business decides to direct its marketing effort within a particular serviceable area to a particular group of customers (Reed 2014). Similarly, Coca Cola has also targeted a particular segment of customers for diet coke. Women of young and middle age who are trying to lose their weight are the main target segments of these product. Moreover, the company has also targeted the working people as its advertisement emphasizes on taking a break from the working days and also helps people to cope up with the hectic lifestyle. Thus, it can be said that Coca Colas Diet Coke targets the health conscious people who are sociable, lively, and independent and fun loving (Hutt and Speh 2013). Positioning is a vital area for each business organization as transparent and advantageous position in the consumers mind will lead the business towards success. As mentioned by Blankson and Dai (2017), target market analysis is an effective tool for the business industries to understand their current market position. Coca Colas Diet Coke will expand in different countries and the women are the main targeted group. Advertisement of Diet Coke is an useful aspect to make a good position in the customers mind as ways of product advertising attract the consumers towards the product (Li and Lopez 2015). According to Kanwal, Samalia and Singh (2017), selection of right distribution channel is another crucial aspect through which an organization gets valuable position in the competitive market. On the other hand, positioning can be gained through the pricing strategy. On the other hand, positioning can also be gained through the pricing strategy. Coca Cola is offering Diet Coke at an afford able price. The business strategy of Coca Cola will help to achieve a good position in the market (Armstrong et al. 2015). Value proposition allows the company to convince the customers for a particular product or service. It is a promise of the value that is to be delivered by the company for business expansion. Coca Cola needs to attract the customers by introducing its new sugar free product which will be widely preferred by the health conscious customers. It will also help the customers in reducing their problem because there are no such products of other companies which is sugar free. Value proposition canvas model focuses on the benefits, features and experiences of the product. Thus, by following this, Coca Cola will be able to design their new product i.e. Diet Coke based on the needs of the customers. In order to create an effective value proposition, it is necessary to understand what value proposition is (Foster et al.2014). Moreover, a strong and effective value proposition model is also important for online marketing strategy because this strategy is important for increasing the customer bas e of the company. The important value proposition that Coca Cola is delivering its customers is very specific. A successful value proposition has three important characteristics and it clearly outlines the benefits consumers will get after purchasing the product, a clear statement which will differentiate the product from its rival or competitive product and customers conviction that the product will solve their problem (McDarby et al. 2016). Coca Cola is such a brand which clearly states its values such as integrity, leadership, diversity, passion, collaboration and quality. The diet coke which was introduced by Coca Cola targets the health conscious women customers who expect better and healthy life. Coca Coals internal competitor, Coke Zero is creating competition with Diet Coke. There is a similarity between the two brands because they have appealed to the customers with changing lifestyle. They have also focused on the natural ingredient and have helped the health conscious cus tomers (Davis et al. 2016). With the introduction of Diet Coke, Coca Cola has increased its sales volume and it has also helped in improving the brand value of the company. The product is sweetened by artificial sweetener aspartame and it had a different and unique formula for manufacturing. The recipe which the company used for Diet Coke was different from other Coca Cola brand. The calorie content of Diet Coke in a can of 330 ml was only 1.3 kilocalories. Diet Coke which contained no caffeine was launched by the company in 1983 and it contained no caffeine or sugar content. The company has launched Diet Coke with Splenda in 2005 which had 2.83 mg of caffeine content. It also contained Splenda Sweetner (Grewal et al. 2015). Another product i.e. Diet Coke with Citrus Zest was launched in 2007 and it is available in Bosnia and United Kingdom. Diet Coke Lime was released by the company in 2004 and it is available in Ireland, United States, Canada and United Kingdom. Another product i.e. Diet Coke Cherry was launc hed in 1986 and it is widely available in United States and United Kingdom in different tastes and flavors of cherries (Pride et al. 2015). In 2011. Diet Coke has surpassed Pepsi in its sales for the first time and thus it has become the second most preferred soda Coca cola. Finally, Coca Cola has introduced Diet Coke and it is a sparkling beverage which is available in a great flavor without any calorie or sugar content. In 2013, Coca cola has swapped its logo in United Kingdom with Coke Zero and Diet Coke cans and thus organized a summer long Share a coke campaign. Diet Coke is an energetic drink with good taste. It is available in different sizes and is widely demanders by the customers. Diet Coke is available in two variants, one with vitamin B3, B12 and vitamin C. The other variants contain antioxidants with Vitamin C and green tea. The 350 ml bottle of Coca Cola will contain 52.5% of the daily recommended allowance of the vitamins and thus it will help to maintain a healthy im mune system. Moreover, Diet Coke also offers consumers to enjoy their favourite Diet Coke while doing their regular work (De Mooij 2013). Place plays an important role in the success and failure of a particular business. Diet Coke has created a niche market of its own. The product was first launched in United States in six markets. Diet Coke is one of the most successful brand of its parent company and its products are available in India, United States, new Zealand, Bosnia, Isreal, Austria and in many other countries. It has a proper distribution network that helps to market its product competently and easily. Coca Cola uses intensive distribution policy such that its products are easily available in different grocery stores, departmental stores and supermarkets. Moreover, it is also important that the company to make sure that its products is within the reach of every customer. Diet Coke also has a strong distribution channel. This product of Coca Cola is within the reach of the customers and it can be purchased easily from any stores (Bejou 2014). A perfect pricing policy is necessary and important for the success of any brand. It is also important for generation of revenue and profitability of the company. Diet Coke has used different pricing strategies for its brand. The price skimming policy of diet coke was used in beginning when the product was introduced. Later on Diet Coke has switched to competitive pricing strategy because there were many similar products which were launched by its rival company. Coca Cola also uses discount pricing strategy to increase the sales volume. This has helped the company in maintaining its customer base and also increasing the profitability of the company. The price of Diet Coke is similar and suitable compared to the products of its competitors (Boelsen-Robinson et al. 2015) Diet Coke requires good promotional activities to be preferred by the customers. Coca Colas Diet Coke has targeted the health conscious customers. Moreover, it has also targeted the diabetic customers. The women of young and middle age are the main target groups of the company. The no sugar content of Diet Coke is a boon and thus it has helped the company to attain success and improve its profitability (Keegan and Green 2015). Coca Cola has also followed aggressive promotional policy that has helped in expanding the market and thus increasing awareness and viability among the customers. Diet coke also invited different customers to Get a taste of the good life. Campaign. This television commercial took place in UK. Diet Coke has tried to project its product as a healthy choice to its customers. Advertisements were given on radio, magazine and television, newspaper and billboards to cover the maximum areas. As part of the promotional activities different concert and movie tickets were also provided. The customers were also provided with attractive discounts (Davis et al. 2016). Thus, it can be said that Diet Coke has considered the demand of the customers and it is widely accepted by them. Coca Cola as focused on the strength as well as it has tried to eliminate the weakness of the other products to fulfill the demands of the customers. The targeted customers of Diet Coke are the individuals with high income. Moreover, Coca cola has focused on place because this marketing channel will help in improving the distribution channel. This in turn will also improve the profitability of the company. The company has created such a product so that it can benefit the health conscious customers. It is important for Coca Cola to implement the marketing concepts successfully so that they can fulfill the needs and wants of the customers. The company has used different promotional strategies to attract the customers References Aaron, D.G. and Siegel, M.B., 2017. Sponsorship of national health organizations by two major soda companies.American journal of preventive medicine,52(1), pp.20-30. Armstrong G, Adam S, Denize S, Kotler P, 2015, Principles of Marketing, 6th edn, Pearson, Australia Bejou, D 2014, Capturing customer equity: Moving from products to customers, Taylor and Francis, Hoboken. (eBook) Boelsen-Robinson, T., Backholer, K. and Peeters, A., 2015. Digital marketing of unhealthy foods to Australian children and adolescents.Health promotion international,31(3), pp.523-533. Davis, E.L., Wojtanowski, A.C., Weiss, S., Foster, G.D., Karpyn, A. and Glanz, K., 2016. Employee and Customer Reactions to a Healthy In-Store Marketing Intervention in Supermarkets.Journal of Food Research,5(1), p.107. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Ferrell, OC and Hartline, MD 2014, Marketing strategy, South Western Cengage Learning, Mason OH. Foster, G.D., Karpyn, A., Wojtanowski, A.C., Davis, E., Weiss, S., Brensinger, C., Tierney, A., Guo, W., Brown, J., Spross, C. and Leuchten, D., 2014. Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial.The American journal of clinical nutrition,99(6), pp.1359-1368. Grewal, D, Levy, M, Mathews, S, Harrigan, P and Bucic, T 2015, Marketing, McGraw-Hill Education, North Ryde NSW. Hansen, J.T., 2016. Constructing a Product Brand Identity: The Case of Coca-Cola. Hutt, MD and Speh, TW 2013, Business marketing management: B2B, Cengage Learning, Mason Ohio South-Western. Li, X. and Lopez, R.A., 2015. Do Brand Advertising Spillovers Matter?.Agribusiness,31(2), pp.229-242. McDarby, F., O'hora, D., O'shea, D. and Byrne, M., 2016. Taking the sweetness out of the Share a Cokemarketing campaign: the influence of personalized labelling on elementary school children's bottled drink choices.Pediatric obesity. Pride, WM, Ferrell, OC, Lukas, BA, Schembri, S Niininen, O 2015, Marketing principles, Cengage Learning, South Melbourne VIC. Reed, PW, 2014, Strategic marketing: decision making and planning, Cengage Learning, South Melbourne, Victoria. Tedlow, R.S., 2014. 2 The fourth phase of marketing.The Rise and Fall of Mass Marketing (RLE Marketing),25, p.8. Keegan, WJ and Green, MC., 2015. Global marketing, Pearson, Boston.

Writing of Ielts free essay sample

Some technologies, such as weapons of mass destruction, are of negative impact. Others, such as medical advances, positively help people to live better or longer, and so very much help traditions ways of life. Surely, few people would seek to preserve such traditions as living in caves. Interestingly, technology can positively contribute to the keeping alive of traditional skills and ways of life. For example, the populations of some islands are too small to have normal schools. Rather than breaking up families by sending children to the mainland, education authorities have been able to use the Internet to deliver schooling online. In addition, the Internet, and modern refrigeration techniques, are being used to keep alive the traditional skills of production salmon, it can now be ordered from, and delivered to, anywhere in the world. In conclusion, without suggesting that all technology is necessarily good, I think it is by no means â€Å"pointless†, in any way, to try to keep traditions alive with technology. We will write a custom essay sample on Writing of Ielts or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We should not ignore technology, because it can be our friend and support our way of life. C4T2 Happiness is considered to be very important in life. Why is it difficult to define? What factors are important in achieving happiness? Happiness is very difficult to define, because it means so many different things to different people. While some people link happiness to wealth and material success, others think it lies in emotions and loving personal relationships. Yet others think that spiritual paths, rather than either the material world or relationships with people, are the only way to true happiness. Because people interpret happiness for themselves in so many different ways, it is difficult to give any definition that is true for everyone. However, if there are different kinds of happiness for different individuals then the first step in achieving it would be to have a degree of self-knowledge. A person needs to know who he or she is before being able to know what it is that makes him or her happy. Of cause, factors such as loving relationships, good health, the skills to earn a living and a peaceful environment all contribute to our happiness too. But this does not mean that people without these conditions cannot be happy. Overall, I think an ability to keep clear perspective in life is a more essential factor in achieving happiness. By that I mean an ability to have a clear sense of what is important in our lives (the welfare of our families, the quality of our relationships, making other people happy, etc. ) and a what is not (a problem at work, getting annoyed about trivial things, etc. ). Like self-awareness, this is also very difficult to achieve, but I think these are two factors that may be the most important for achieving happiness. C4T4 In many countries schools have severe problems with student behavior. What do you think are the cause of this? What solutions can you suggest? Poor student behavior seems to be increasingly widespread problem and I think that modern lifestyles are probably responsible for this. ( †¦. ) In many countries, the birth is decreasing so that families are smaller with fewer children. These children are often spoilt , not in terms of love and attention because working parents do not have the time for this, but in more material ways. They are allowed to have whatever they want, regardless of price, and to behave as they please. This means that the children grow up without consideration for others and without any understanding of where their standard of living comes from. ) When they get to school age they have not learnt any self control or discipline. They have less respect for their teachers and refuse to obey school rules in the way that their parents did. Teachers continually complain about this problem and measures should be taken to combat the situation. But I think the solution to the problem lies with the families, who need to be more aware of the future consequences of spoiling their children. If they could raise them to be considerate of others and to be social, responsible individuals, the whole community would benefit. Perhaps parenting classes are needed to help them to do this, and high quality nursery schools could be established that would support families more in terms of raising the next generation. The government should fund this kind of parental support, because this is no longer a problem for individual families, but for society as a whole. C4GTB Some people believe that children should be allowed to stay at home and play until they are six or seven years old. Others believe that it is important for young children to go to school as soon as possible. What do you think are the advantages of attending school from a young age? In many places today, children start primary school at around the age of six or seven. However, because it is more likely now that both parents work, there is little opportunity for children to stay in their own home up to that age. Instead, they will probably go to a nursery school when they are much younger. While some people think this may be damaging to a child’s development, or to a child’s relationship with their parents, in fact there are many advantages to having school experience at a young age. Firstly, a child will learn to interact with a lot of different people and some children learn to communicate very early because of this. They are generally more confident and independent than children who stay at home with their parents and who are not used to strangers or new situations. Such children find their first day at school at the age of six very frightening and this may have a negative effect on how they learn. Another advantage of going to school at an early age is that children develop faster socially. They make friends and learn how to get on with other children of a similar age. This is often not possible at home because they are the only children, or because their brothers or sisters are older or younger. So overall, I believe that, attending school from a young age is good for most children. They still spend plenty of time at home with their parents, so they can benefit from both environments. C5T2 In some countries young people are encouraged to work or travel for a year between finishing high school and starting university studies. Discuss the advantages and disadvantages for young people to do this. It is quite common these days for young people in many countries to have a break from studying after graduating from high school. This trend is not restricted to rich students who have the money to travel, but is also evident among poorer students who choose to work and become economically independent for a period of time. The reasons for this trend may involve the recognition that a young adult who passes directly from school to university is rather restricted in terms of general knowledge and experience of the world. By contrast, those who have spent some time earning a living or traveling to other places have a broader view of life and better personal resources to draw on. (Furthermore,) They tend to be more independent, which is a very important factor in academic study and research, as well as giving them an advantage in terms of coping with the challenges of student life. However, there are certainly dangers/risks in taking time off at that important age. Young adults may end up never returning to their studies or finding it difficult to readapt to an academic environment. They may think that it is better to continue in a particular job, or to do something completely different from a university course. But overall, I think this is less likely today, when academic qualifications are essential for getting a reasonable career. My view is that young people should be encouraged to broaden their horizons. That is the best way for them to get a clear perspective of what they are hoping to do with their lives and why. Students with such a perspective usually tends to be the most effective and motivated ones and taking a year off may be the best way to gain this. C5T4 Research indicates that the characteristics we are born with have much more influence on our personality and development than any experiences we may have in our life. Which do you consider to be the major influence? Today the way we consider human psychology and mental development is heavily influenced by the genetic sciences. We now understand the importance of inherited characteristics more than ever before. Yet we are still unable to decide whether an individuals personality and development are more influenced by genetics factors (nature) or by the environment (nurture). Research, relating to identical twins, has highlighted how significant inherited characteristics can be for an individuals life. But whether these characteristics are able to develop within the personality of an individual surely depends on whether the circumstances allow such a development. It seems that the experiences we have in life are so unpredictable and so powerful, that they can boost or over-ride other influences, and there seems to be plenty of research findings to confirm this. My own view is that there is no one major influence in a persons life. Instead, the traits we inherit from our parents and the situations and experiences that we encounter in life are constantly interacting. It is the interaction of the two that shapes a persons personality and dictates how that personality develops. If this were not true, then we would be able to predict the behaviour and character of a person from the moment they were born. In conclusion, I do not think that either nature or nurture is the major influence on a person, but that both have powerful effects. How these factors interact is still unknown today and they remain largely unpredictable in a persons life. C5GTB Nowadays we are producing more and more rubbish. Why do you think this is happening? What can governments do to help reduce the amount of rubbish produced? I think it is true that in almost every country today each household and family produces a large amount of waste every week. Most of this rubbish comes from the packaging from the things we buy, such as processed food. But even if we buy fresh food without packaging, we still produce rubbish from the plastic bags used everywhere to carry shopping home. The reason why we have so much packaging is that we consume so much more on a daily basis than families did in the past. Convenience is also very important in modern life, so we buy packaged or canned food that can be transported from long distances and stored until we need it, first in the supermarket, and then at home. However, the amount of waste produced is also a result of our tendency to use something once and throw it away. We forget that even the cheapest plastic bag has used up valuable resources and energy to produce. We also forget that it is a source of pollution and difficult to dispose of. I think, therefore, that governments need to raise this awareness in the general public. Children can be educated about environmental issues at school, but adults need to take action. Governments can encourage such action by putting taxes on packaging, such as plastic bags, by providing recycling services and by fining households and shops that do not attempt to recycle their waste. With the political will, such measures could really reduce the amount of rubbish we produce. Certainly nobody wants to see our resources used up and our planet poisoned by waste. C6T2 Successful sports professionals can earn a great deal of more money than people in other important professionals. Some people think this is fully justified while others think it is unfair. Discuss both these views and give your own opinion. As a result of constant media attention, sports professionals in my country have become stars and celebrities, and those at the top are paid huge salaries. Just like movie stars, they live extravagant lifestyles with huge houses and cars. Many people find their rewards unfair, especially when comparing these super salaries with those of top surgeons or research scientists, or even leading politicians who have the responsibility of governing the country. However, sports salaries are not determined by considering the contribution to society a person makes, or the level of responsibility he or she holds. Instead, they reflect the public popularity of sport in general and the level of public support that successful stars can generate. So the notion of ‘fairness’ is not the issue. Those who feel that sports stars’ salaries are justified might argue that the number of professionals with real talent are very few, and the money is a recognition of the skills and dedication a person needs to be successful. Competition is constant and a player is tested every time they perform in their relatively short career. The pressure from the media is intense and there is little privacy out of the spotlight. So all of these factors may justify the huge earnings. Personally, I think that the amount of money such sports stars make is more justified than the huge earnings of movie stars, but at the same time, it indicates that our society places more value on sport than on more essential professions and achievements. C6T4 Some people prefer to spend their lives doing the same things and avoiding change. Others, however, think that change is always a good thing. Discuss both these views and give your own opinion. Over the last half century the pace of change in the life of human beings has increased beyond our wildest expectations. This has been driven by technological and scientific breakthroughs that are changing the whole way we view the world on an almost daily basis. This means that change is not always a personal option, but an inescapable fact of life, and we need to constantly adapt to keep pace with it. Those people who believe they have achieved some security by doing the same, familiar things are living in denial. Even when people believe they are resisting change themselves, they cannot stop the world around them from changing. Sooner or later they will find that the familiar jobs no longer exist, or that the ‘safe’ patterns of behavior are no longer appropriate. However, reaching the conclusion that change is inevitable is not the same as assuming that ‘change is always for the better’. Unfortunately, it is not always the case that new things are promoted because they have good impacts for the majority of people. A lot of innovations are made with the aim of making money for a few. This is because it is the rich and powerful people in our society who are able to impose changes (such as in working conditions or property developments) that are in their own interests. In conclusion, I would say that change can be stimulating and energizing for individuals when they pursue it themselves, but that all change, including that which is imposed on people, does not necessarily have good outcomes. C6GTB Using a computer every day can have more negative than positive effects on young children. Do you agree or disagree? I tend to agree that young children can be negatively affected by too much time spent on the computer every day. This is partly / primarily because sitting in front of a screen for too long can be damaging to both the eyes and the physical posture of young child, regardless of what they are using the computer for. However, the main concern is about the type of computer activities that attract children. These are often electronic games that tend to be very intense and rather violent. The player is usually the â€Å"hero† of the game and too much exposure can encourage children to be self-centered and insensitive to others. Even when children use a computer for other purposes, such as getting information or emailing friends, it is no substitute for human interaction. Spending time with other children and sharing non-virtual experiences is an important part of a children’s development that cannot be provided by a computer. In spite of this, the obvious benefits of computer skills for young children cannot be denied. Their adult world will be changing constantly in terms of technology and the Internet is the key to all the knowledge and information available in the world today. Therefore it is important that children learn t an early age to use the equipment enthusiastically and with confidence as they will need these skills throughout their studies and working lives. I think the main point is to make sure the young children do not overuse computers. Parents must ensure that their children learn to enjoy other kinds of activity and not simply sit at home, learning to live in a virtual world. C7T1 I t is generally believed that some people are born with certain talents, for instance for sport or music, and others are not. However, it is sometimes claimed that any child can be taught to become a good sports person or musician. Discuss both these views and give your own opinion. The relative importance of natural talent and training is a frequent topic of discussion when people try to explain different levels of ability in, for example, sport, art or music. Obviously, education systems are based on the belief that all children can effectively be taught to acquire different skills, including those associated with sport, art or music. So from our won school experience, we can find plenty of evidence to support the view that a child can acquire these skills with continued teaching and guided practice. However, some people believe that innate talent is what differentiates a person who has been trained to play a sport or an instrument, from those who become good players. In other words, there is more to the skill than a good learned technique, and this extra talent cannot be taught, no matter how good the teacher or how frequently a child practices. I personally think that some people do have talents that are probably inherited via their genes. Such talents can give individuals a facility for certain skills that allow them to excel, while more hard-working students never manage to reach a comparable level. But, as with all questions of nature versus nurture, they are not mutually exclusive. Good musicians or artists and exceptional sports stars have probably succeeded because of both good training and natural talent. Without the natural talent, continuous training would be neither attractive nor productive, and without the training, the children would not learn how to exploit and develop their talent. In conclusion, I agree that any child can be taught particular skills, but to be really good in areas such as music, art or sport, then some natural talent is required. 282words) C7T3 At most people spend a major part of their adult life at work, job satisfaction is an important element of individual wellbeing. What factors contribute to job satisfaction? How realistic is the expectation of job satisfaction for all workers? Nowadays many adults have full-time jobs and the proportion of their lives spent doing such jobs is very high. So feelings about one’s job must reflect how an i ndividual feels about his or her life as whole, and because of this, job satisfaction is indeed very important for the wellbeing of that person. Employees get job satisfaction in a number of ways. Firstly, a person needs to feel that they are doing valued and valuable work, so positive feedback from superiors is very important in this respect. A sense of fulfillment is also encouraged if a worker feels the job is worth doing because it contributes to the society or the economy as a whole. Secondly, when someone feels they are improving or developing their skills through training opportunities, for example, then there is as sense of progression and purpose that rewards a worker. The sense of belonging to a team or a working community also contributes to job satisfaction because colleagues help each other to enjoy their working lives. Satisfaction is also increased by a sense of responsibility for and loyalty to a team. Of course not everyone enjoys heir work. Hard economic realities mean that many people have little choice in the kind of job they can get. In some cases an employee is working in a job that suits neither their skills nor their personality. Some jobs are repetitive and boring, and labour relations may be poor and lead to resentment and insecurity rather than to job satisfaction. However, even though it is unlikely that all workers do feel happy in their work, I think it is not unrealistic to promote more job satisfaction in any job. If the factors identified above are implemented, then any hob can be improved and more workers can feel greater degrees of job satisfaction. (303) C7GTB Some people feel that entertainers (e. g. film stars, pop musicians or sports stars) are paid too much money. Do you agree or disagree? Which other types of job should be highly paid? I agree with the view that stars in the entertainment business are usually over paid. This is true whether we are considering stars of film, sport or popular music, and it often seems that the amount of money they are able to earn in as short time cannot possibly be justified by the amount of work they do. However, it is also true that it is only those who reach the very top of their profession who can get these huge salaries. So the size of salary that stars expect is closely linked to the competition they have to overcome in order to reach success. They are, in effect, rare talents. Furthermore, the majority of stars do not hold their top positions long. Sport stars and pop stars, for example, are soon replaced by the next younger, more energetic, generation, while the good looks of most film stars quickly fade. So this relatively short working life may be some justification for the very high pay. Unfortunately, professionals from other fields, who make a much greater contribution to human society, are paid so much less that it is hard to disagree with the statement. Teachers, nurses, laboratory researchers etc. are never listed among the best-paid professionals, yet they are more important to our well-being and our future than the stars who earn their fortunes so quickly. In conclusion, I think there may be some reasons why entertainment stars earn high salaries but overall I agree that they are overpaid. The gaps between their earnings and those of people who work less selfishly for the good of society cannot be justified. Such professionals should be much better appreciated and better paid. (279)